RFM bar chart — rfm_bar_chart • rfm

Examine the distribution of monetary scores for the different combinations of frequency and recency scores.

Usage

rfm_bar_chart(
  rfm_table,
  bar_color = "blue",
  xaxis_title = "Monetary Score",
  sec_xaxis_title = "Frequency Score",
  yaxis_title = " ",
  sec_yaxis_title = "Recency Score",
  print_plot = TRUE
)

Arguments

rfm_table: An object of class rfm_table.
bar_color: Color of the bars.
xaxis_title: X axis title.
sec_xaxis_title: Secondary x axis title.
yaxis_title: Y axis title.
sec_yaxis_title: Secondary y axis title.
print_plot: logical; if TRUE, prints the plot else returns a plot object.

Value

Bar chart.

Examples

# using transaction data
analysis_date <- as.Date('2006-12-31')
rfm_order <- rfm_table_order(rfm_data_orders, customer_id, order_date,
revenue, analysis_date)

# bar chart
rfm_bar_chart(rfm_order)