Customers by orders — rfm_plot_order

Visualize the distribution of customers across orders.

Usage

rfm_plot_order_dist(
  rfm_table,
  flip = FALSE,
  bar_color = NULL,
  plot_title = NULL,
  xaxis_label = NULL,
  yaxis_label = NULL,
  bar_label_size = 3,
  bar_labels = TRUE,
  interactive = FALSE,
  animate = FALSE,
  print_plot = TRUE
)

Arguments

rfm_table: An object of class rfm_table.
flip: logical; if TRUE, creates horizontal bar plot.
bar_color: Color of the bars.
plot_title: Title of the plot.
xaxis_label: X axis title.
yaxis_label: Y axis title.
bar_label_size: Size of bar labels.
bar_labels: If TRUE, add labels to the bars. Defaults to TRUE.
interactive: If TRUE, uses plotly as the visualization engine. If FALSE, uses ggplot2.
animate: If TRUE, animates the bars. Defaults to FALSE.
print_plot: logical; if TRUE, prints the plot else returns a plot object.

Value

Bar chart.

Deprecated Functions

rfm_order_dist() has been deprecated and will be made defunct. It has been provided for compatibility with older versions only, and will be made defunct at the next release.

Instead use the replacement function rfm_plot_order_dist().

Examples

# using transaction data
analysis_date <- as.Date('2006-12-31')
rfm_order <- rfm_table_order(rfm_data_orders, customer_id, order_date,
revenue, analysis_date)

# order distribution
rfm_plot_order_dist(rfm_order)


# horizontal bars
rfm_plot_order_dist(rfm_order, flip = TRUE)


# plotly
rfm_plot_order_dist(rfm_order, interactive = TRUE)


# using customer data
analysis_date <- as.Date('2007-01-01')
rfm_customer <- rfm_table_customer(rfm_data_customer, customer_id,
number_of_orders, recency_days, revenue, analysis_date)

# order distribution
rfm_plot_order_dist(rfm_customer)