RFM Scatter Plot

Monetary Value vs Recency, Frequency vs Monetary Value and Frequency vs Recency Plots

rfm_mr_plot(rfm_table)

rfm_fm_plot(rfm_table)

rfm_fr_plot(rfm_table)

Arguments

rfm_table

an object of class rfm_table

Value

Scatter Plot

Examples

# rfm table
analysis_date <- lubridate::as_datetime('2014-04-01 05:30:00', tz = 'UTC')
rfm_result <- rfm_table(rfm_data, customer_id, order_date, revenue, analysis_date)

# monetary value vs recency
rfm_mr_plot(rfm_result)

# frequency vs monetary value
rfm_fm_plot(rfm_result)

# frequency vs recency
rfm_fr_plot(rfm_result)