Function reference • rfm

Shiny App

rfm_launch_app(): Launch shiny app

Segmentation Report

rfm_create_report(): RFM report

RFM Table

rfm_table_order(): RFM table (transaction data)

rfm_table_customer(): RFM table (customer data)

Segmentation

rfm_segment(): Segmentation

rfm_segment_summary(): Segment summary

rfm_plot_segment(): RFM Segmentation Plot

rfm_plot_segment_summary(): Visulaize segment summary

rfm_plot_segment_scatter(): Segment Scatter Plots

rfm_plot_revenue_dist(): Revenue distribution

rfm_plot_median_recency() rfm_plot_median_frequency() rfm_plot_median_monetary(): Median plots

Plots

rfm_plot_heatmap(): RFM heatmap

rfm_plot_bar_chart(): RFM bar chart

rfm_plot_histogram(): RFM histograms

rfm_plot_order_dist(): Customers by orders

rfm_rm_plot() rfm_fm_plot() rfm_rf_plot(): RFM Scatter plot

Plot Data

rfm_heatmap_data(): Heatmap data

rfm_barchart_data(): Bar chart data

Data

rfm_data_orders: RFM transaction data

rfm_data_customer: RFM customer data