Histograms of recency, frequency and monetary value.

rfm_histograms(rfm_table, hist_bins = 9, hist_color = "blue",
  plot_title = "RFM Histograms", xaxis_title = " ", yaxis_title = "Count",
  hist_m_label = "Monetary", hist_r_label = "Recency",
  hist_f_label = "Frequency", plot_title_justify = 0.5)

Arguments

rfm_table

An object of class rfm_table.

hist_bins

Number of bins of the histograms.

hist_color

Color of the histogram.

plot_title

Title of the plot.

xaxis_title

X axis title.

yaxis_title

Y axis title.

hist_m_label

Label of the monetary value histogram.

hist_r_label

Label of the recency histogram.

hist_f_label

Label of the frequency histogram.

plot_title_justify

Horizontal justification of the plot title; 0 for left justified and 1 for right justified.

Value

Histograms

Examples

# using transaction data analysis_date <- lubridate::as_date('2006-12-31', tz = 'UTC') rfm_order <- rfm_table_order(rfm_data_orders, customer_id, order_date, revenue, analysis_date) # histogram rfm_histograms(rfm_order)
# using customer data analysis_date <- lubridate::as_date('2007-01-01', tz = 'UTC') rfm_customer <- rfm_table_customer(rfm_data_customer, customer_id, number_of_orders, recency_days, revenue, analysis_date) # histogram rfm_histograms(rfm_customer)