RFM histograms

Histograms of recency, frequency and monetary value.

rfm_histograms(rfm_table, hist_bins = 9, hist_color = "blue",
  plot_title = "RFM Histograms", xaxis_title = " ",
  yaxis_title = "Count", hist_m_label = "Monetary",
  hist_r_label = "Recency", hist_f_label = "Frequency",
  plot_title_justify = 0.5)

Arguments

rfm_table	An object of class rfm_table.
hist_bins	Number of bins of the histograms.
hist_color	Color of the histogram.
plot_title	Title of the plot.
xaxis_title	X axis title.
yaxis_title	Y axis title.
hist_m_label	Label of the monetary value histogram.
hist_r_label	Label of the recency histogram.
hist_f_label	Label of the frequency histogram.
plot_title_justify	Horizontal justification of the plot title; 0 for left justified and 1 for right justified.

Value

Histograms

Examples

# using transaction data
analysis_date <- lubridate::as_date('2006-12-31', tz = 'UTC')
rfm_order <- rfm_table_order(rfm_data_orders, customer_id, order_date,
revenue, analysis_date)

# histogram
rfm_histograms(rfm_order)

# using customer data
analysis_date <- lubridate::as_date('2007-01-01', tz = 'UTC')
rfm_customer <- rfm_table_customer(rfm_data_customer, customer_id,
number_of_orders, recency_days, revenue, analysis_date)

# histogram
rfm_histograms(rfm_customer)