RFM histograms — rfm_histograms • rfm

Histograms of recency, frequency and monetary value.

Usage

rfm_histograms(
  rfm_table,
  hist_bins = 9,
  hist_color = "blue",
  plot_title = "RFM Histograms",
  xaxis_title = " ",
  yaxis_title = "Count",
  hist_m_label = "Monetary",
  hist_r_label = "Recency",
  hist_f_label = "Frequency",
  plot_title_justify = 0.5,
  print_plot = TRUE
)

Arguments

rfm_table: An object of class rfm_table.
hist_bins: Number of bins of the histograms.
hist_color: Color of the histogram.
plot_title: Title of the plot.
xaxis_title: X axis title.
yaxis_title: Y axis title.
hist_m_label: Label of the monetary value histogram.
hist_r_label: Label of the recency histogram.
hist_f_label: Label of the frequency histogram.
plot_title_justify: Horizontal justification of the plot title; 0 for left justified and 1 for right justified.
print_plot: logical; if TRUE, prints the plot else returns a plot object.

Value

Histograms

Examples

# using transaction data
analysis_date <- as.Date('2006-12-31')
rfm_order <- rfm_table_order(rfm_data_orders, customer_id, order_date,
revenue, analysis_date)

# histogram
rfm_histograms(rfm_order)


# using customer data
analysis_date <- as.Date('2007-01-01')
rfm_customer <- rfm_table_customer(rfm_data_customer, customer_id,
number_of_orders, recency_days, revenue, analysis_date)

# histogram
rfm_histograms(rfm_customer)