Customers by orders — rfm_order

Visualize the distribution of customers across orders.

Usage

rfm_order_dist(
  rfm_table,
  bar_color = "blue",
  xaxis_title = "Orders",
  yaxis_title = "Customers",
  plot_title = "Customers by Orders",
  plot_title_justify = 0.5,
  print_plot = TRUE
)

Arguments

rfm_table: An object of class rfm_table.
bar_color: Color of the bars.
xaxis_title: X axis title.
yaxis_title: Y axis title.
plot_title: Title of the plot.
plot_title_justify: Horizontal justification of the plot title; 0 for left justified and 1 for right justified.
print_plot: logical; if TRUE, prints the plot else returns a plot object.

Value

Bar chart.

Examples

# using transaction data
analysis_date <- as.Date('2006-12-31')
rfm_order <- rfm_table_order(rfm_data_orders, customer_id, order_date,
revenue, analysis_date)

# order distribution
rfm_order_dist(rfm_order)


# using customer data
analysis_date <- as.Date('2007-01-01')
rfm_customer <- rfm_table_customer(rfm_data_customer, customer_id,
number_of_orders, recency_days, revenue, analysis_date)

# order distribution
rfm_order_dist(rfm_customer)