Examine the distribution of monetary scores for the different combinations of frequency and recency scores.
Usage
rfm_plot_bar_chart(
rfm_table,
bar_color = "blue",
xaxis_title = "Monetary Score",
sec_xaxis_title = "Frequency Score",
yaxis_title = " ",
sec_yaxis_title = "Recency Score",
print_plot = TRUE
)
Arguments
- rfm_table
An object of class
rfm_table
.- bar_color
Color of the bars.
- xaxis_title
X axis title.
- sec_xaxis_title
Secondary x axis title.
- yaxis_title
Y axis title.
- sec_yaxis_title
Secondary y axis title.
- print_plot
logical; if
TRUE
, prints the plot else returns a plot object.
Deprecated Functions
rfm_bar_chart()
has been deprecated and will be made defunct. It has
been provided for compatibility with older versions only, and will be made
defunct at the next release.
Instead use the replacement function rfm_plot_bar_chart()()
.
Examples
# using transaction data
analysis_date <- as.Date('2006-12-31')
rfm_order <- rfm_table_order(rfm_data_orders, customer_id, order_date,
revenue, analysis_date)
# bar chart
rfm_plot_bar_chart(rfm_order)