RFM bar chart — rfm_plot_bar

Examine the distribution of monetary scores for the different combinations of frequency and recency scores.

Usage

rfm_plot_bar_chart(
  rfm_table,
  bar_color = "blue",
  xaxis_title = "Monetary Score",
  sec_xaxis_title = "Frequency Score",
  yaxis_title = " ",
  sec_yaxis_title = "Recency Score",
  print_plot = TRUE
)

Arguments

rfm_table: An object of class rfm_table.
bar_color: Color of the bars.
xaxis_title: X axis title.
sec_xaxis_title: Secondary x axis title.
yaxis_title: Y axis title.
sec_yaxis_title: Secondary y axis title.
print_plot: logical; if TRUE, prints the plot else returns a plot object.

Value

Bar chart.

Deprecated Functions

rfm_bar_chart() has been deprecated and will be made defunct. It has been provided for compatibility with older versions only, and will be made defunct at the next release.

Instead use the replacement function rfm_plot_bar_chart()().

Examples

# using transaction data
analysis_date <- as.Date('2006-12-31')
rfm_order <- rfm_table_order(rfm_data_orders, customer_id, order_date,
revenue, analysis_date)

# bar chart
rfm_plot_bar_chart(rfm_order)