Histograms of recency, frequency and monetary value.
Usage
rfm_plot_histograms(
rfm_table,
hist_bins = 9,
hist_color = "blue",
plot_title = "RFM Histograms",
xaxis_title = " ",
yaxis_title = "Count",
hist_m_label = "Monetary",
hist_r_label = "Recency",
hist_f_label = "Frequency",
plot_title_justify = 0.5,
print_plot = TRUE
)Arguments
- rfm_table
An object of class
rfm_table.- hist_bins
Number of bins of the histograms.
- hist_color
Color of the histogram.
- plot_title
Title of the plot.
- xaxis_title
X axis title.
- yaxis_title
Y axis title.
- hist_m_label
Label of the monetary value histogram.
- hist_r_label
Label of the recency histogram.
- hist_f_label
Label of the frequency histogram.
- plot_title_justify
Horizontal justification of the plot title; 0 for left justified and 1 for right justified.
- print_plot
logical; if
TRUE, prints the plot else returns a plot object.
Deprecated Functions
rfm_histograms() has been deprecated and will be made defunct. It has
been provided for compatibility with older versions only, and will be made
defunct at the next release.
Instead use the replacement function rfm_plot_histograms()().
Examples
# using transaction data
analysis_date <- as.Date('2006-12-31')
rfm_order <- rfm_table_order(rfm_data_orders, customer_id, order_date,
revenue, analysis_date)
# histogram
rfm_plot_histograms(rfm_order)
# using customer data
analysis_date <- as.Date('2007-01-01')
rfm_customer <- rfm_table_customer(rfm_data_customer, customer_id,
number_of_orders, recency_days, revenue, analysis_date)
# histogram
rfm_plot_histograms(rfm_customer)
