Segment wise median recency, frequency & monetary value plot.

rfm_plot_median_recency(rfm_segment_table)

rfm_plot_median_frequency(rfm_segment_table)

rfm_plot_median_monetary(rfm_segment_table)

Arguments

rfm_segment_table

Output from rfm_segment.

Examples

analysis_date <- lubridate::as_date('2006-12-31', tz = 'UTC') rfm_result <- rfm_table_order(rfm_data_orders, customer_id, order_date, revenue, analysis_date) segment_names <- c("Champions", "Loyal Customers", "Potential Loyalist", "New Customers", "Promising", "Need Attention", "About To Sleep", "At Risk", "Can't Lose Them", "Lost") recency_lower <- c(4, 2, 3, 4, 3, 2, 2, 1, 1, 1) recency_upper <- c(5, 5, 5, 5, 4, 3, 3, 2, 1, 2) frequency_lower <- c(4, 3, 1, 1, 1, 2, 1, 2, 4, 1) frequency_upper <- c(5, 5, 3, 1, 1, 3, 2, 5, 5, 2) monetary_lower <- c(4, 3, 1, 1, 1, 2, 1, 2, 4, 1) monetary_upper <- c(5, 5, 3, 1, 1, 3, 2, 5, 5, 2) segments <- rfm_segment(rfm_result, segment_names, recency_lower, recency_upper, frequency_lower, frequency_upper, monetary_lower, monetary_upper) rfm_plot_median_recency(segments)
rfm_plot_median_frequency(segments)
rfm_plot_median_monetary(segments)