Examine the relationship between recency, frequency and monetary values.

rfm_rm_plot(rfm_table, point_color = "blue", xaxis_title = "Monetary",
  yaxis_title = "Recency", plot_title = "Recency vs Monetary")

rfm_fm_plot(rfm_table, point_color = "blue", xaxis_title = "Monetary",
  yaxis_title = "Frequency", plot_title = "Frequency vs Monetary")

rfm_rf_plot(rfm_table, point_color = "blue", xaxis_title = "Frequency",
  yaxis_title = "Recency", plot_title = "Recency vs Frequency")

Arguments

rfm_table

An object of class rfm_table.

point_color

Color of the scatter points.

xaxis_title

X axis title.

yaxis_title

Y axis title.

plot_title

Title of the plot.

Value

Scatter plot.

Examples

# rfm table analysis_date <- lubridate::as_date('2006-12-31', tz = 'UTC') rfm_result <- rfm_table_order(rfm_data_orders, customer_id, order_date, revenue, analysis_date) # monetary value vs recency rfm_rm_plot(rfm_result)
# frequency vs monetary value rfm_fm_plot(rfm_result)
# frequency vs recency rfm_rf_plot(rfm_result)