RFM Scatter plot — rfm_rm

Examine the relationship between recency, frequency and monetary values.

Usage

rfm_rm_plot(
  segments,
  xaxis_label = NULL,
  yaxis_label = NULL,
  plot_title = NULL,
  print_plot = TRUE
)

rfm_fm_plot(
  segments,
  xaxis_label = NULL,
  yaxis_label = NULL,
  plot_title = NULL,
  print_plot = TRUE
)

rfm_rf_plot(
  segments,
  xaxis_label = NULL,
  yaxis_label = NULL,
  plot_title = NULL,
  print_plot = TRUE
)

Arguments

segments: Output from rfm_segment.
xaxis_label: X axis label.
yaxis_label: Y axis label.
plot_title: Title of the plot.
print_plot: logical; if TRUE, prints the plot else returns a plot object.

Value

Scatter plot.

Deprecated Functions

rfm_rm_plot(), rfm_fm_plot() and rfm_rf_plot() have been deprecated and will be made defunct. These functions have been provided for compatibility with older versions only, and will be made defunct at the next release. Instead use the replacement function rfm_plot_segment_scatter().